Getting Started in E-Commerce: Struggles and Roadblocks

For some, starting a business online is a dream come true. E-commerce has a lot to offer small business owners. With several different methods you can take to be successful, it is easy to find something that suits your personality and is manageable. While e-commerce is a wonderful concept, there are many unique struggles that online businesses face. Use this guide to learn more about them and see how you can better market your business.


Structuring an Ecommerce Business

An online business is very flexible in how it is structured and how it operates. This flexibility allows you to cater your business to your clients. The problem is that not every system will be a successful one. For example, many online businesses start with the help of a third-party sales platform like eBay or Amazon. While both sites can bring you sales, audiences are not the same on both platforms. It can be difficult to give up on a platform when it doesn’t yield the results you want to see, which can eventually limit your income. To get around this issue, carefully research your audience before investing your time and money into using a platform.


Building a Website

The other option that online businesses have is to branch out on their own, creating a unique website and sales portal.  The problem is that a proper ecommerce site takes time to build and you need a great deal of expertise to do it alone. It can be awhile before your website starts ranking high enough on search engines to bring in natural traffic, so you will need to focus your efforts on advertising and marketing. You can’t get started with marketing until your site is built perfectly and is SEO-friendly, otherwise your conversion rate and repeat business will suffer.

To make sure that your new website is ready to go, show it to a professional. They can help you understand what tasks still need to be done. You should also research what it takes to build a website from the ground up. Invest a lot of time in the building and planning step, even if you are outsourcing it.


Social Media Can Be Taxing on a Small Business

For a large business, it is easy to put your business on multiple social media networks and monitor the accounts. If you don’t have the staff for constant social media monitoring and marketing, you will need to focus your efforts on one or two networks. This can still be a daunting task, as social media never sleeps. You could get a public complaint or bad review at any time of the day.

To help combat this, small business owners need to dedicate a few hours a day to social media. While they can write their posts in advance and schedule them, they will still need to monitor these accounts. For busy small business owners, logging on to each social media account to respond to customers three times per day is recommended. If you feel you will be too distracted by social media and this will delay your work, set a timer to 10 minutes for each account you need to check.


Creating an Online Brand

The biggest e-commerce struggle for small business owners can simply be getting their name out there. While the rise of online business has provided people with many opportunities, it has also created many competitive niche markets. If you are new to e-commerce and working in a competitive industry, you will need to do everything you can to stand out. This means not only taking a fresh approach to the services you offer but creating a consistent, trustworthy brand as well.

To learn more e-commerce tips for your small business, please contact us today.



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